Outfield vs Badger Maps
Choosing between route optimization software and a full field sales CRM platform.
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Quick Answer: Which Is Right for You?
Badger Maps is a specialist route optimization tool with lightweight CRM features. If your only need is planning efficient multi-stop routes and you already have a CRM, Badger Maps is a focused routing solution for that specific workflow.
Outfield is a full enterprise field sales CRM platform with advanced mapping, GPS tracking, territory analytics, enterprise dashboards, route optimization, activity tracking, account management, and gamification built in. If you need a complete field sales system with enterprise-grade analytics — not just routing — Outfield provides a broader platform.
The Bottom Line: Choose Badger Maps if routing is your only need and you want a single-purpose tool. Choose Outfield if you need a full enterprise CRM platform with advanced analytics, mapping, GPS tracking, and gamification alongside routing.
Feature Comparison: Outfield vs Badger Maps
| Feature | Outfield | Badger Maps |
|---|---|---|
| Mobile Field CRM | ✓ Full Enterprise CRM | ✓ Lightweight CRM |
| Visit & Activity Tracking | ✓ GPS Tracking & Activity Feed | ✓ Basic Check-ins |
| Routing & Maps | ✓ Advanced Mapping & Optimization | ✓ Route Optimization Focus |
| Territory & Coverage Analytics | ✓ Enterprise Territory Analytics | ✓ Territory Visualization |
| Retail/Merchandising Execution | ✓ Built for Retail/CPG | — Not a focus |
| Gamification & Contests | ✓ League Play™ | — No |
| Manager Dashboards & Reporting | ✓ Enterprise Dashboards & Analytics | ✓ Basic Reports |
| CRM Depth & Deal Pipelines | ✓ Full Pipeline CRM | — Lightweight |
| Best-fit Use Case | Enterprise Field CRM Platform | Route Optimization Specialist |
Choose Badger Maps if:
- Route optimization is your only need
- You already have a CRM and just need a routing layer
- You want a focused single-purpose routing tool
- You prefer a specialist routing solution over a full platform
Choose Outfield if:
- You need a full enterprise field sales CRM platform
- You want advanced mapping, GPS tracking, and territory analytics built in
- You need enterprise dashboards and reporting alongside routing
- You want activity tracking, accountability, and manager visibility
- You need retail execution and merchandising capabilities
- You want built-in gamification and sales contests
- Your team is in retail, CPG, beverage, cannabis, or B2B field sales
Pricing Comparison
Both Outfield and Badger Maps offer subscription pricing. Badger Maps typically charges per user per month with pricing tiers based on features. Outfield's pricing varies by team size and features needed.
For specific pricing tailored to your needs, contact each vendor directly. If you only need a routing tool, Badger Maps may be a focused solution. If you need a full enterprise field CRM platform with advanced analytics, mapping, GPS tracking, and gamification, Outfield provides broader capabilities.
Outfield vs Badger Maps FAQs
Is Outfield a Badger Maps alternative?
Yes. Outfield is an alternative to Badger Maps for field sales teams needing more than just route optimization. While Badger Maps is a specialist routing tool with lightweight CRM features, Outfield provides a full enterprise field sales CRM with advanced mapping, GPS tracking, territory analytics, enterprise dashboards, activity tracking, account management, deal pipelines, and sales contests built in — with route optimization as one component of the platform.
What is the main difference between Outfield and Badger Maps?
Badger Maps is a specialist route optimization tool with lightweight CRM features. Outfield is a full enterprise field sales CRM platform with advanced mapping, GPS tracking, territory analytics, enterprise dashboards, and route optimization built in. If your only need is routing and you already have a CRM, Badger Maps is a focused solution. If you need enterprise analytics, CRM depth, activity accountability, gamification, and field execution management alongside mapping and routing, Outfield provides a complete platform.
Does Outfield have route optimization like Badger Maps?
Yes. Outfield includes advanced mapping and multi-stop route optimization that helps reps plan efficient daily routes and reduce drive time. Most reps save 30–60 minutes per day using Outfield's route planner. However, Outfield provides route optimization as part of a full enterprise field CRM platform with advanced analytics, GPS tracking, territory management, and gamification — not as a standalone routing tool.
When should I choose Badger Maps over Outfield?
Choose Badger Maps if route optimization is your only need, you already have a CRM you're happy with, and you want a focused single-purpose routing tool. Badger Maps is designed specifically for teams that need routing as a standalone solution and don't require a full field CRM platform.
When should I choose Outfield over Badger Maps?
Choose Outfield if you need a full enterprise field sales CRM platform with advanced mapping, GPS tracking, territory analytics, enterprise dashboards, visit tracking, account management, activity accountability, sales contests, and retail execution capabilities — not just routing. Outfield works especially well for teams that need manager visibility into field activity, gamification to drive performance, and CRM workflows that go beyond route planning.
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Trusted by Fortune 500 companies on down to small teams. Here are just a few of our happy customers...
"It's a great sales tool. It has helped me in prospecting new business. I just landed an account that purchases $72K/yr in Honda parts all due to the Outfield prospecting search button. My manager is stoked."
Tim McGinley, Account Manager, Right Honda & Toyota
"This app and the software is awesome. It does not have a bunch of stuff like other CRMs that we will never use. Also their support has been amazing. Highly recommended for companies that have reps in the field!"
Ginger Allen, President, Your Marketing Liaison
"This app continues to save me precious time everyday, and is allowing me the ability to truly maximize every single second with my accounts! The ability to now route and OPTIMIZE my store visits is truly remarkable."
Paulie P., Territory Manager, Corr Jensen
Easily Integrate With 5000+ Apps Out-Of-The-Box
Save time by automating your workflows. Outfield makes it easy to link any of the important actions you perform in Outfield with your other business apps. Here are just a few of the many possibilities.
QUICKBOOKS
Closing a deal in Outfield creates an invoice in QuickBooks
GOOGLE CALENDAR
Adding a Google Cal event adds a stop to your route in Outfield
HUBSPOT
New form submission in Hubspot creates a lead in Outfield
OUTLOOK
Adding a meeting in Outfield sends a followup email via Outlook
GOOGLE SHEETS
Updating an account row in Google Sheets syncs to Outfield
XERO
New quote in Xero creates an account note in Outfield
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