CPG CRM Software Built
for Brands in Retail
Track field rep visits to retail accounts, manage demo days and in-store events, monitor shelf placement, and give your managers full visibility into how your brand is being executed in every market.
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Helping Companies Represent Top Brands
Make Smarter Decisions With Real Retail Data
Field activity generates valuable signals about what's working in your markets — but only if you can see it. Outfield's reporting gives you visibility into visit frequency by account, activation cadence, rep performance trends, and territory coverage. So instead of making market decisions based on anecdotal rep updates, you're working from real data. For a geographic view of that coverage, explore our territory management software and sales mapping software pages.
Know Which Retail Accounts Your Reps Are Actually Covering
For CPG and consumer electronics brands, retail execution depends entirely on whether your reps are showing up at the right accounts at the right frequency. Outfield gives managers a real-time view of field activity — which accounts were visited, when, what was covered, and how your brand is being represented on the floor. No guessing from weekly summaries. For a deeper look at visit verification and rep accountability, see our sales rep tracking page.
Keep Your Field Team Accountable and Motivated
Your brand advocates and account managers are your most important assets in the field. Outfield gives managers the tools to set clear goals, track activity against KPIs, and coach reps based on real retail visit data — not end-of-week summaries. And with Outfield's League Play™ feature, you can run team competitions that keep reps focused and motivated at the account level.
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CPG CRM Software FAQs
What is CPG CRM software?
CPG CRM software helps consumer packaged goods and consumer electronics brands manage their field reps and retail account relationships. It typically includes retail account management, rep visit tracking, demo day and in-store event logging, shelf placement monitoring, and field activity reporting. Unlike generic CRMs, CPG CRM software is built around the realities of retail execution — reps visiting stores, checking displays, running activations, and making sure products are represented correctly at the shelf.
How does Outfield help CPG and consumer electronics brands manage field reps?
Outfield gives managers real-time visibility into what their field reps are doing at every retail account. Reps can check in at stores, log visit notes and photos, track shelf placement, and report on demo days and activations — all from a mobile app. Managers can see which accounts are being visited, how often, and how their brand is being represented across each market.
Can Outfield track demo days, in-store events, and brand activations?
Yes. Outfield lets reps log demo days, table displays, in-store events, and brand activations with notes, photos, and outcomes. Managers get centralized visibility into activation cadence by account and territory, making it easier to understand which retail programs are actually driving awareness and sell-through.
Does Outfield help with shelf placement and retail compliance?
Yes. Reps can capture shelf placement, merchandising conditions, and compliance details during retail visits using custom forms, notes, and photos. Managers can monitor how products are being represented on the floor and identify where execution has slipped before it impacts sales.
Can I see which retail accounts my reps are actually covering?
Yes. Outfield shows managers which stores are being visited, when those visits happened, and what was covered at each account. You can identify coverage gaps, see visit frequency by account, and make sure your reps are spending time in the retail locations that matter most.
Can Outfield be used standalone or with an existing CRM?
Both. Outfield can be used as a standalone CPG CRM with account management, activity tracking, and reporting built in. Or it can layer on top of a CRM you already have — Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, and more — with field visit activity and account updates syncing back automatically. Many brands use Outfield as the retail execution layer on top of an existing CRM.
Does Outfield integrate with retail or consumer goods systems?
Yes. Outfield integrates with a wide range of business systems commonly used by CPG and consumer electronics brands. Field activity, account data, and deal information can stay connected to the rest of your business stack — so your retail execution data does not live in a silo.
What types of brands use Outfield for retail execution?
Outfield is used by consumer packaged goods brands, consumer electronics companies, and other retail-focused brands with field reps or brand ambassadors visiting stores regularly. It works well for teams running demo programs, monitoring shelf placement, managing retail account relationships, and tracking field execution across many stores and territories.
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