Brewery Sales CRM Built for
Beverage Brands in the Field

What is brewery sales CRM software?

Brewery sales CRM software helps breweries, wineries, and distilleries manage their field sales teams and account relationships. It typically includes rep visit tracking, on-premise and off-premise account management, shelf placement and compliance monitoring, sampling and activation logging, and competitor tracking. Unlike generic CRMs, brewery sales CRM software is built around the realities of beverage brand field execution — reps visiting bars, restaurants, liquor stores, and other accounts to build relationships and drive sell-through.

How does Outfield help breweries manage field reps?

Outfield gives managers real-time visibility into what their field reps are doing at every account. Reps check in at on-premise and off-premise accounts, log visit notes and photos, capture shelf placement data, and report on samplings and activations — all from a mobile app. Managers can see which accounts are being visited, how often, and what is happening at each one, without relying on end-of-week call summaries.

Can Outfield track shelf placement and backstock at beverage accounts?

Yes. Outfield's custom forms let reps capture shelf levels and backstock data at every account visit. Managers get real-time visibility into product placement across their territory — so they can identify accounts where product is running low, where placement has slipped, or where a competitor has gained ground, and respond quickly.

Does Outfield work for wineries and distilleries, not just breweries?

Yes. Outfield is used by breweries, wineries, and distilleries across the beverage industry. The platform is designed for any beverage brand with field reps visiting on-premise accounts (bars, restaurants) or off-premise accounts (liquor stores, grocery stores) and needing visibility into rep activity, account management, and sell-through execution.

Can Outfield track competitor presence and pricing in my territory?

Yes. Outfield lets field reps log competitor presence and pricing at accounts during their visits. Managers can see competitor activity across their territory — identifying where rival brands are gaining shelf space or running promotions — so they can respond with targeted field activity before it affects sales.

Can Outfield be used standalone or with an existing CRM?

Both. Outfield can be used as a standalone brewery sales CRM with full account management, deal tracking, and reporting built in. Or it can layer on top of a CRM you already have — Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, and more — with field visit activity and account updates syncing back automatically. Many beverage brands don't need to migrate; they just add Outfield as the field execution layer.

Does Outfield integrate with beverage distribution software?

Yes. Outfield integrates with a wide range of business tools in the beverage industry stack. Field visit activity, account data, and deal information can sync with your existing systems — so your field execution data connects to the rest of your business without manual exports or duplicate data entry.

Does Outfield integrate with Ekos?

Yes. Outfield integrates with Ekos, the ERP built specifically for breweries, wineries, distilleries, and other craft beverage producers. That means your field reps can stay focused on account visits, shelf placement, and brand execution in Outfield while production, inventory, and operational data stays connected through Ekos — no manual syncing between systems.

What size beverage companies use Outfield?

Outfield is used by beverage brands ranging from regional craft breweries and emerging wine brands to established multi-state beer, wine, and spirits companies. It is well-suited for any beverage company with a dedicated field sales team visiting accounts regularly and needing a mobile tool that connects rep activity to management visibility.