The Merchandiser App
With X-Ray Field Vision

What is a merchandiser app?

A merchandiser app is a mobile tool that helps CPG and retail field teams manage store visits, verify display compliance, log observations, and report on retail execution. It gives reps a structured way to capture what they see at the shelf level and gives managers visibility into how their products are being represented across accounts.

How does Outfield help with display compliance tracking?

Outfield lets merchandisers check in at store locations, complete structured call forms, and attach photos to each visit. That creates a documented record of display compliance — end cap placements, shelf positioning, signage, and product availability — for every account, reviewable by managers without being on-site.

Can Outfield capture competitive and market data during store visits?

Yes. Outfield's visit forms can be structured to capture competitor shelf placement, pricing, out-of-stock observations, and any other market intelligence your team collects in the field. Those observations are stored per account and aggregated into reporting, so patterns across markets become visible over time.

How does Outfield handle buyer and retailer relationship management?

Outfield includes a contact database that lets merchandisers log every person they meet during visits — store managers, buyers, distributor contacts — and link them to the associated account. Those relationships stay in the system so they're accessible to the whole team, even when individual reps change territories or leave.

Is Outfield available as a mobile app for merchandisers in the field?

Yes. Outfield is available on iOS and Android and is designed for people who spend their day moving between stores. Merchandisers can check in, complete forms, attach photos, update contacts, and log visit notes from their phone — without needing to return to a desktop to submit reports.

Does Outfield work for both CPG brands and retail execution teams?

Yes. Outfield is used by CPG brands managing field merchandising programs across retail accounts and by retail execution teams managing in-store compliance and inventory. The platform is flexible enough to support different visit workflows, form structures, and reporting needs across both use cases.

Does Outfield integrate with other CPG or retail systems?

Yes. Outfield integrates with Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, and other CRM and ERP platforms. Field execution and account data captured by merchandisers can sync with your existing systems so everything stays connected.

How is Outfield different from a generic CRM for merchandising teams?

Generic CRMs are built for desk-based sales workflows. Outfield is built for field execution — fast mobile check-ins, photo capture, structured visit forms, territory mapping, and account-level reporting. Merchandisers get a tool that matches how they actually work, rather than one adapted from an inside sales process.